Never underestimate the power of mailing a printed greeting card.

In my business, I hear from my clients and distributors how opening and reading a personalized card has made a difference in people’s business and personal lives. You might be thinking, yes, I sent a card to my aunt, or grandfather, or best friend and they loved it, but in business I send emails. Does a printed card really make a difference?

You bet it does. Much of business building is relationship building, and sending a card strengthens that relationship. Whether it’s a thinking of you, thank you for the referral, or thank you for your business card, the mailed note makes you stand out from the competition. But don’t take my word for it. Keith Ferrazzi, relationship development specialist, comments on it in his best selling book, Never Eat Alone. “A handwritten thank-you note these days can particularly capture a person’s attention… The thank-you note is an opportunity to reinforce a perception of continuity in a relationship and create an aura of goodwill.” Marketing and sales experts tout the underused mailed card. On SalesTrainingAdvice.com Connie Francis says, “An email message is simply not enough. A card is personal and it sits in someone’s hand, making it memorable in a way that email simply can never be."

So, who needs a card from you today? A client, colleague, or prospect? When you write it, be sincere. Mail one today.

Build your business. It’s as simple as a card!

Amy